GA4 event discovery
List properties, streams, events, and parameter values before committing to a funnel definition.
Google Analytics MCP
GA4 MCP server for funnel analysis
ImproveASO Funnels gives AI agents a controlled MCP endpoint for GA4 funnel workflows. Connect Google Analytics once, save reusable funnels, then let Codex, Claude, or another MCP client run conversion and drop-off reports without exposing raw Google OAuth tokens.
Reusable funnel reports
Save onboarding, activation, paywall, and conversion funnels so AI clients can run the same report repeatedly.
Agent-ready analysis
Use MCP access for Codex, Claude, and other clients to compare windows, versions, and variations from one workspace.
What the MCP tools cover
- List Google Analytics properties and data streams connected to the user.
- List saved funnels owned by the ImproveASO Funnels account.
- Run a saved funnel or a direct funnel request against GA4 data.
- Create, update, and delete reusable saved funnels from an AI client.
Why this matters for AI analytics
Generic analytics chat often stops at one-off questions. A funnel-focused MCP layer gives the agent named, repeatable workflows: run the onboarding funnel, compare this app version to the previous version, or explain which step changed most in the last 30 days.
The official Google Analytics MCP and the Model Context Protocol show the direction of the market. ImproveASO Funnels applies that pattern to saved GA4 funnel analysis.
GA4 MCP FAQ
What is a GA4 MCP server?
A GA4 MCP server is an MCP endpoint that lets an AI client request Google Analytics data or related analytics workflows through controlled tools.
How is ImproveASO Funnels different from a generic Google Analytics MCP server?
ImproveASO Funnels focuses on saved funnel workflows: discovering GA4 events, building reusable funnels, running funnel reports, and comparing drop-off for app or web journeys.
Can Codex or Claude run saved GA4 funnels?
Yes. After you connect Google Analytics and generate an MCP token, compatible clients can list saved funnels and run funnel reports through the ImproveASO Funnels MCP endpoint.