App Events Analytics in GA4

Event quality determines funnel quality. If event names are inconsistent or overloaded, activation and onboarding insights become noisy and hard to act on.

The same is true for MCP-based analytics. AI agents can run GA4 funnel reports more reliably when event names, parameters, and saved funnel definitions are stable.

Event model basics

Use one event for one user action.
Keep event parameters stable across app versions.
Separate diagnostics events from core funnel events.
Document events so product and growth teams use shared definitions.